VIDEO & MULTIMEDIA
Intro Videos
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
Hype Videos
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
Promotional video content for the Arkansas Razorbacks football, basketball & baseball programs used for:
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Social media posts to increase engagement with fan base
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Promotional material to encorage ticket sales for upcoming games
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In-venue videoboard play to enhance live event experience
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Recruiting material sent to prospective student-athletes
I control creative freedom to produce each video from start to finish, including concept, music selection, shooting, editing, animation design, effects & sharing.
Features
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
Live Productions
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
Strategic Communications Campaigns
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
2016 Arkansas Football National Signing Day Show
This 2-hour live stream that aired on SEC Network+ on National Signing Day 2016 featured coach and player interviews, including live, taped, and via Skype; recruiting features and hype videos; and highlights of the entire 2016 recruiting class. As lead producer for the show, I directed the Broadcast Services team's plan for format, graphics, feature content, interviews, etc. The goal was to provide future recruits as well as interested fans and supporters the opportunity to receive unique and behind-the-scenes content regarding the latest football signing day class that could not be seen anywhere else.
Click HERE for a look at what went into this production.
Promotional Content/Special Events
To watch more videos in each playlist, click the "Playlist" drop-down menu at the top left.
Nike GIG Arkansas Razorbacks Enhanced Branding
Arkansas partnered with Nike to introduce a new brand identity that established a consistent look across all sports and addded a new secondary logo. This multimedia was disseminated via social media simultaneously with a live reveal at a major end-of-the year event that was also streamed live via RazorVision. I served as the sole multimedia content producer and assisted in the design and activation of the social media and marketing plan.
Donald W. Reynolds Razorback Stadium 75th Anniversary
The Arkansas Razorbacks' football stadium celebrated its 75th Anniversary in 2013. To honor the history of the venue, fans were invited to visit a special web page and vote on their favorite moments from the seven-and-a-half year history of DWRRS. I was the primary multimedia producer for all in-venue and online content
Promotional video content used for:
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Social media posts to increase engagement with fan base
-
Promotional material to encorage ticket sales for upcoming games
-
In-venue videoboard play to enhance live event experience
-
Recruiting material sent to prospective student-athletes
Banquets, award shows, and other public & private events are held throughout the athletic season. I am responsible for creating entertaining videos ran simultaneously at the event and on live streams. That includes, concept development, shooting, scriptwriting, and editing of the final projects.
