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The most telling part of Zach Swartz’s role at Ohio State doesn’t come from his title, Director of New and Creative Media. It’s the location of his office in the Woody Hayes Athletic Complex in Ohio State’s football facility. His interview at Ohio State included visits with Meyer and co-defensive coordinator Greg Schiano. This spring, Ohio State’s football program didn’t even have a dedicated football Twitter feed. When Swartz handed his binder with his plan on how to help Ohio State catch up, Meyer brushed it aside and offered two simple questions. “Are you the best in the country? Can we be the best in the country?”

Creating video content for an athletics department has grown in to a 24-hour, 365 day undertaking. From strategy, to leadership, to collaboration, to creativity, to reporting lines, the environment for success must be structured in a way to allow those who work in the creative area to thrive. ADU asked four highly skilled leaders in the industry to give some insight into the world of video content creators.

Today’s guest is Zach Swartz, Director, Creative Media & Post-Production for Ohio State Football. He is one of the most creative talented storytellers in the sports creatives game. The topics discussed are Zach’s philosophy of saying yes to as many things as possible, the art of making yourself invaluable, and handling last minute requests from coaches.

Three years ago, there was no official Ohio State football Twitter account. There were no videos. There were no graphics tailored to specific recruits. There was no marketing. This is the area that's undergone the most change. Now Ohio State football has an entire squad of smart, creative, ambitious and talented videographers and designers. The three names you have to know are Zach Swartz, Sammy Silverman and Kenton Stufflebeam. 

1. Ohio State -- Ohio State came up big on and off the field this season. The Buckeyes got their own distinguished Twitter account and hit the ground running. It's fun, has great content, and all the winning doesn't hurt either.

SkullSparks Top Picks for 2018 NFL Draft Social Packages

In all honesty, we could devote an entire feature on Ohio State’s barrage of Draft content. The Buckeyes deployed a wide variety of highly creative static and motion content for their seven picks.

It will come as no surprise that excellence sits as a cornerstone of the Ohio State football program. Swartz describes a culture that demands elite production on the field, in recruiting, at the training table, and of course, on social media.

In the weeks leading up to the Playoff, from Nov. 23 to Dec. 23, Ohio State received more than 450,000 Twitter mentions between its #GoBucks hashtag and @OhioStateFB team account, according to social media publishing and analytics company SocialFlow.

Ohio State New & Creative Media Dir Zach Swartz (@zswartz0407) joined the football staff last spring, with coach Urban Meyer telling Swartz he wanted to be innovative and cutting edge in the team's presence on social media.

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